3 Reasons You Should Partner with a Content Licensing Agency
If you’re a publisher or content creator, you’re likely generating revenue the traditional way with newsstand sales, advertising, subscriptions, and affiliate links. But we all see publications fighting for increasingly thin slices of advertising budgets while the subscription model for news sites slowly stagnates. To thrive in this industry, it’s time to get creative and imagine new ways of generating revenue.
The good news is that your existing content can—and should—generate additional income long after you publish it. A content licensing agency can help do just that.
1. Generate New Revenue At No Cost
We know what you’re thinking: “When will I break even?” When you partner with a content licensing agency—at least one like Wright’s Media—you are profitable on the first sale.
Why? Because your upfront costs are nil. You’ll skip any recruiting, training, and production costs needed to attempt a content licensing strategy yourself. By tapping into an agency, you benefit from a full-service industry partner—with everything included.
An agency will help identify content that can be licensed, from selling any accolades in your publication to negotiating permissions for published content. Creating opportunities for affiliate content, listicles, and any other intellectual property connected to your publication, a licensing agency brings in new revenue without requiring extraneous investments.
2. Dedicated Sales, Marketing & Design, and Client Success Team
With an agency, you get experts dedicated to your success and satisfaction—because content licensing is all they do.
You’ll benefit from a team of researchers, graphic designers, marketers, content licensing sales managers, and a client success manager steering the ship from start to finish. Not only does this take the guesswork out of licensing contracts, it ensures a collaborative approach to creating the best strategies for your publication’s needs.
Big ideas come from sharing and brainstorming. An agency provides multiple perspectives to drive your success.
3. Strategy and Best Practices
Speaking of strategy, when you work with an agency like Wright’s Media, not only will you get a personalized strategy for your licensing goals, but you’ll get industry-leading intel to help you think outside the box.
An agency will open you up to recommendations and ideas for repurposing existing content and developing new content that can spur future licenses. An agency only succeeds if your content succeeds—it’s symbiosis at its best.
Agencies have deep industry experience and can identify nuances and trends you may not notice. Do you want to know which vertical is buying or which markets are spending the most money on certain products? Your licensing agency will know, and together you can build strategies to make big things happen.
The truth is that content’s value can be stretched farther and generate revenue with a solid content licensing strategy. Not doing so is akin to leaving money on the table, but working with a content licensing agency prevents that.
Wright's Media is the premier global content licensing agency with 25 years of industry experience guiding publishing clients. The agency’s cutting-edge licensing programs apply a proactive sales approach to elevate brand visibility by monetising content. Contact Wright’s Media to get your free licensing review from one of the most trusted authorities in the industry.
