Celebrating Content Licensing Expertise on the Global Stage

Wright’s Media has been racking up frequent flyer miles this year sharing our expertise on all things content licensing. Recent overseas events made one thing clear to European publications: content licensing has a powerhouse potential that brands are not (yet) tapping fully in Europe.

At the Press Gazette Future of Media Trends event this October in London, the Global Chief Revenue Officer of Wright’s Media, Michelle Myers, made it clear that opportunities abound for publishers to generate revenue on existing content.

She joined dozens of senior media technology professionals and spoke on a panel to push conversations and share tactics about tomorrow’s media landscape. And, of course, monetization and driving new revenue streams were at the top of the agenda.

While the United States is leading the way in content licensing endeavors, Michelle stressed that the UK isn’t far behind. And there’s no reason that UK publishers shouldn’t be able to catch up. “The US culture has really moved from a shopping perspective when Covid hit to looking for those editorial endorsements of products and selection for reviews,” she told attendees.

The same endorsement mentality is only just making its way across the Atlantic where UK and European publications are waking up to the trust that publications and their recommendations instill in audiences.

Also this year, at the FIPP World Media Congress in Madrid, Michelle celebrated the FIPP’s centenary by leading a discussion entitled “Global Content Licensing: Your Blueprint for Incremental Revenue.”

In her onstage conversation with FIPP leadership, Michelle walked the audience through the benefits publishers can expect from content licensing. She educated attendees on opportunities with brands and previewed technological advances in the industry.

Michelle also attended the Digiday Publishing Summit Europe in Lisbon, capping off a tour of appearances this year for Wright’s Media. These events demonstrate to European publishers what Wright’s Media has done for the American markets. They’re waking up to the reality that they can leverage their content instead of giving it away for free, form partnerships, and generate additional revenue.

"One of the most striking takeaways from these events is how many possibilities British and European publishers see once they are introduced to the content licensing industry. That's why it's so important for Wright's Media to educate audiences about the opportunities and benefits of licensing. By delivering our expertise directly to these markets, we can help guide publishers to the success that our clients in the US are already seeing," she said.

While content licensing uptake continues to grow, Wright’s Media wants publishers across the pond to consider its potential.

“There are enormous opportunities for publishers to think creatively, and Wright’s Media wants to help them do just that,” Michelle said.

Eager to start your journey to monetizing content for UK or European audiences? The languages may be different, but the tactics are the same. A content licensing agency like Wright’s Media builds the partnerships and strategies that allow publishers to thrive in an increasingly competitive media environment. Get in touch to request a free licensing review. It's time to learn how to make your existing content work twice as hard for your publication.