5 Ways to Convert Affiliate Content into Revenue
Would you walk into a store, plop money down on the counter, and then walk out without buying anything? You basically are if you aren’t introducing your publishing or content brand to new monetization opportunities. With these five easy-to-implement, no-cost ways to increase your revenue, there’s never been a better time to do so.
Your assets and your brand have value beyond their initial purpose. Start embracing ways to get them to start earning their keep.
1. Content Licensing
Content licensing allows you to monetize your content beyond its original intended purpose and to expose it to more potential customers. While it may take many forms, the principle is the same. You wrote or produced content that a brand or company wants to leverage for their own commercial purposes. Let them! For a fee, of course.
2. Awards/“Best of” Programs
More specifically, if your website is creating awards in fashion, tech, travel, or any other industry, these accolades can be trademarked and licensed. By negotiating contracts with the winners, you can turn your coveted awards into financial wins while allowing the winners to promote themselves by licensing bragging rights.
3. Reprints/E-Prints
Print is still a thing! Custom reprints or e-prints of published text can be tailored to your specifications, preserving the original article’s integrity. Reprints are available in both print and digital formats, helping clients market their products by leveraging your brand. It just takes a carefully designed contract to spell out the parameters of usage to ensure you are optimizing your brand’s earning potential.
4. Social Media
Content creators and traditional publications alike are swimming in social media content that other people would love to tap into. Consider a content license to let other brands leverage your social media posts for their own marketing purposes. It’s a strategic way to reach new audiences who will see your licensed content where it may never have been displayed organically.
5. Masthead Licensing
Publications can also consider masthead licensing, a straightforward way to generate revenue by allowing other brands to pay and use your logo. It’s the “As seen on TV” effect, but this time it will be “As seen in your brand’s name.” This is especially important if your publication has a certain amount of clout that other brands will want to have on their side.
By using these easy and low-cost approaches, you can further expose your brand to revenue enhancement and reach new audiences around the world.
Eager to grow more? A content licensing agency like Wright’s Media paves the road for new approaches and strategies that publishers are implementing to see results. Get in touch to request a free licensing review and let’s see how we can feed your organic growth.
