To any brand or entity that chose to invest in a content license: congratulations! That’s the first step toward investing in yourself. But now you might be asking what to do with the publication’s logo you now have access to.
Whether you’re a media outlet or a commercial brand, a streaming platform or a university, a content license is the chance to celebrate your recognition by a publisher.
Before you start
There are rules set forth by your specific content license that dictate fair usage of a publisher or content creator’s logo. For instance, don’t alter the logo to maintain brand consistency. And be sure to respect the 12-month window in which you can use the logo before re-licensing it. When in doubt, your dedicated sales representative is always available with guidance to keep everything within the agreement.
Now let’s get to the fun stuff!
7 Uses to Adopt
- Take it to social media: Bring the logo to your social media efforts, sharing it alongside other visual assets to let audiences know you were featured in the publication. This is a clear signal to audiences where they are most active that you’ve been mentioned.
Imagine your beauty company's mascara was a fashion magazine editor's top pick. Use the magazine’s logo in an Instagram Reel.
- Apply it to digital efforts: Take the logo to your company’s website or blog and insert it where appropriate. When people visit your site, they should see the publication’s logo immediately, making it obvious that they awarded you an accolade or ranked your brand in a recent list.
If your tech product won a Best of the Industry award, feature the award on your website's homepage with the award’s logo.
- Broadcast it live: As long as your agreement allows for it, place the logo front and center on network TV ads and other broadcast efforts that you’re engaged in. It’s a visual reminder to viewers that your brand has been recognized by a leading publication, connecting with audiences who may not be as active on social media.
If your new exercise equipment won best health accessory by a top-ranked online publication, be sure any broadcast commercials highlight the ranking ad publication logo.
- Level up your retail marketing: Special marketing inserts or wraps around products are simple yet effective ways to include a publication’s brand. Channel the traditional “As seen on TV” ethos with the logo in a clear and simple way. Think display units in department stores for beauty products, commemorative covers for books, or inserts in tech product packaging that all feature the publication’s logo.
Your suitcase brand featured on a national TV morning show can display that recognition on a decorative luggage tag attached to each unit.
- Put it in print: Flyers, brochures, and posters that discuss your brand, company, or institution are the perfect landing spot for a publication’s logo. It’s an instantly recognizable way to engage potential consumers by underscoring your credibility vis-à-vis the publication.
When your hotel gets mentioned in an annual travel magazine award, a content license allows you to use the magazine’s logo in brochures distributed at trade shows and to travel agents.
- Get creative with out-of-home (OOH) advertising: If you’re investing to have your company’s logo on a billboard or plastered in a stadium, put yourself in good company. As long as the specs of your agreement allow for it, consider folding in the publication’s logo on any OOH advertising to make busy consumers stop and look twice.
Let’s say your financial institution is identified as a top choice for consumers by a leading personal finance publication. Run OOH ads in mass transit, targeting subway trains and stations near Wall Street, for example, to connect with interested audiences—and include that finance publication’s logo.
- Consider corporate outreach: The logo doesn’t just have to wow potential consumers. It can impress your colleagues and industry partners, too. For corporate newsletters, internal websites, and any trade-focused marketing, include the logo proudly. It shows stakeholders that your work has been validated externally.
If a big podcaster or media outlet covers your personal wellness product, that’s a huge win. But your stakeholders might not catch the coverage. Include the logo and link in your next internal corporate email to make sure employees stay on top of the good news.
Curious to know more about which publication logos you can use to boost your brand’s marketing? A content licensing agency like Wright’s Media identifies opportunities and creates the strategies that allow you to do just that. Publishers that have mentioned you are eager to partner with you and create a mutually beneficial agreement. Get in touch to request a free licensing review and see the opportunities for your brand to invest in a new partnership today.